About Us

The (Good) Team

Our Core Values

We believe in values because values guide our choices and help explain who we are. They also let you know how you can expect to be treated.

Do Good Work

at work, at home, wherever we are. We choose early over on-time, goals over guesses, and permanent solutions over temporary fixes.

Invest Well

by teaching, encouraging, celebrating. We choose contribution over comparison, development over doubt, people over profit.

Pour Out Help

 in the form of inspiration, answers, time. We choose more over less, clear over confusing, right now over one day. 

Remember, you have to be good before you can be great.

- KG

Our Team

We are small but mighty and more than ready to help you meet your business goals. 

Kathryn Good

President / Marketing Consultant

Kathryn Good is a 20-year marketing expert with experience leading marketing tactics and teams for small businesses, nonprofits, corporations. She is passionate about helping businesses become more aware of and secure in their marketing efforts. She lives in Gallatin with her husband, Seth, and their two children, Caleb and Clara.  

Rich Nickel

Graphic Designer

Rich has worked for clients large and small in a wide range of industries. His work is informed by a lifetime of experience in nearly every medium – print, digital, photography, advertising, packaging, promotions, exhibits, signage, and entire branding initiatives. Rich lives in the Chicago area with his wife, Heather.



Emma is a senior at Merrol Hyde Magnet School in Hendersonville, TN. She is interested in pursuing a degree in marketing or business next fall. She’s passionate about marketing because it allows her to solve problems and connect with brands in a creative, unique way. For fun, Emma enjoys traveling, finding new coffee shops, and making clay jewelry for her Instagram business, Em’s Earring Co.

Catherine Bagwell


Catherine Bagwell  graduated from the University of Tennessee, Knoxville in 2020 where she received her degree in Marketing. She is currently earning her MBA at Middle Tennessee Sate University.